Black Friday? Move Over For ‘Green Wednesday’

Black Friday? Move Over For ‘Green Wednesday’

The U.S. Black Friday holiday shopping season (it used to be merely a day) officially commences on Friday, following Thanksgiving festivities. It is an obscene orgy of shopping derived from equal parts of rising U.S. poverty and rampant consumerism.

Then there is “Green Wednesday”.
 

You’ve heard of Black Friday and Cyber Monday, but now there’s Green Wednesday. The cannabis industry is looking to cash in on the day before Thanksgiving with its own deals.

The same CBS article reported that San Francisco cannabis delivery service, Eaze, recorded a 136% increase in deliveries on last year’s Green Wednesday. The Seed Investor has previously noted the rise of cannabis as a new American “consumer tradition”.

This is about more than just holiday buying. It’s about Americans incorporating cannabis into their festivities to enhance their overall holiday experience.

A Massachusetts article (home of the Pilgrims) provides more information on how Americans are adding cannabis to their holiday activities.
 

Cannabis is becoming a popular item in dishes on the Thanksgiving table this year. It’s showing up in cocktails at bars and restaurants, in lotions in the beauty aisle, and now cannabis is on the Thanksgiving table.

“Maybe a little bit of stress relief from family members, or the stresses from the holidays,” said Julia Germaine, co-founder of Temescal Wellness. “Infusing it into a fat or an oil. You can do the same thing with CBD flower.”

And don’t forget about the appetite stimulation. The cannabis “munchies” is more than just an urban legend.

Want to make all your dinner parties a success (not just Thanksgiving)? Try some cannabis hors d’oeuvres. It will put new meaning into the word “appetizer”.

Germaine offered some further tips for bringing cannabis to the Thanksgiving table.
 

Germaine explained that first you have to decarboxylate – or heat up – the marijuana at a low temperature to activate the THC.

“You can use a magic butter machine or do it on the stovetop so you can incorporate it that way,” she said. “We also create a product that is concentrated extracts.”

Strict state regulations require THC dosage to be clearly marked on any medical or recreational cannabis you buy.

“Like any type of baking, cooking with cannabis requires a little bit of math,” Germaine said. “It’s really important to start low and go slow. So we recommend maybe 5 to 10 milligrams of cannabis per serving for someone who’s new.”

Does she have a favorite cannabis recipe for Thanksgiving?
 

“Pie. Apple pie specifically,” she said. “It’s really fun and easy to infuse the pie dough, and then you have a lot of options for what you can do with them.”

For Americans wanting a change of pace from their Thanksgiving pumpkin pie, a cannabis-infused apple pie would certainly do the trick.
 

Published at Wed, 27 Nov 2019 16:28:28 +0000

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